📜 Extended Resumé
*
📜 Extended Resumé *
Nicholas Gallinelli
Jump to
SEO and digital marketing leader with 13+ years of experience powering organic acquisition, engagement, and brand visibility through data-driven strategies for SaaS, EdTech, and publishing. Proven success in scaling SEO programs that doubled organic traffic and increased conversions through technical excellence, content strategy, CRO experimentation, and advanced LLM optimization for AI-driven search.
Experience
Senior Manager of Search Engine Optimization
Remote | Oct 2023 – present
Lead SEO and CRO strategies for a high-growth FinTech company, powering significant organic traffic growth, improving conversion rates, managing an engineering team, and optimizing technical performance across platforms.
Craft and lead the execution of Plooto’s comprehensive SEO content strategy, utilizing in-depth keyword research, technical optimizations, and strategic content initiatives, delivering a 203% year-over-year growth in organic traffic.
Strengthen performance through CRO leadership, leveraging A/B testing and tailoring user experiences to drive a 53% lift in organic conversions and a 25% gain in paid channel efficiency within six months.
Optimize content for LLMs and AI-driven search tools (e.g., ChatGPT and Google Gemini), achieving a 200% month-over-month increase in traffic from these sources for six consecutive months.
Manage Plooto’s marketing engineering team, upholding top technical site standards and optimizing internal linking, load times, accessibility, structured data, and overall user experience.
Help drive audience insight research to shape multi-channel acquisition and marketing strategy, boosting a 25% lift in social acquisition and 35% in referrals.
Partnered with Plooto’s brand team to redesign and relaunch Plooto.com, revamping site architecture and navigation to improve SEO, engagement, and speed.
Developed a backlink acquisition strategy that secured high-authority partnerships, increasing domain authority and organic rankings across competitive FinTech queries.
Developed and optimized AI-generated content using advanced prompt engineering techniques, leading to a 45% increase in featured snippets and People Also Ask visibility
Led a structured data optimization initiative, enhancing rich snippet visibility by 18% in high-value search categories.
Conducted deep analysis on zero-click searches and developed strategies to capture brand presence in AI-generated responses.
Senior Manager of SEO & Site Optimization
Remote | Jul 2021 – Oct 2023
Directed SEO, CRO, and content optimization initiatives for a global SaaS company, doubling organic traffic, enhancing conversion rates through A/B testing, and achieving industry-leading site speed and accessibility.
Strategically coordinated FullStory’s SEO editorial calendar, driving 100% yearly growth in organic traffic and boosting demo conversions by 30% through targeted content optimization and data-driven editorial strategies.
Spearheaded SEO expansion across EMEA, DACH, and LatAm as FullStory entered new global markets, doubling organic traffic and search visibility in non-US regions through localized keyword strategies, technical optimizations, and region-specific content initiatives.
Collaborated with in-region marketing teams to implement hreflang tagging, improving regional search rankings and reducing duplicate content issues.
Drove CRO strategy and scaled a high-velocity A/B testing and personalization program, increasing free trial conversions by 21% across all channels.
Developed automated workflows that synced FullStory insights with A/B testing platforms, enabling faster iteration and deployment of high-impact CRO experiments.
Led technical SEO and performance enhancements for Fullstory.com, managing developers to implement advanced caching, code minification, lazy loading, and asset compression, achieving industry-leading site performance.
Orchestrated marketing web analytics by synthesizing data from conversion funnels, user journeys, and retention metrics to shape performance analysis and collaborated with demand, product, customer, and content marketing teams to develop company-wide, analytics-driven strategies.
Implemented semantic SEO strategies, leveraging natural language processing insights to optimize content for Google’s evolving search algorithms.
Spearheaded a personalized content experience initiative, using behavioral triggers to dynamically adjust on-page messaging, leading to a 17% uplift in form submissions on FullStory’s main demo request page.
Instrumented FullStory’s behavioral tracking and error monitoring to automatically flag UX friction points and site bugs, ensuring seamless marketing funnel performance.
Manager of SEO & Website Optimization
Remote | Mar 2018 – Jul 2021
Built and ran SEO and organic growth for WeWork’s global coding and data science school, Flatiron School.
Executed SEO efforts across 10 global markets, tailoring keyword strategy for each market, driving a 50% year-over-year organic traffic increase, with traffic tripling in three markets.
Developed a value-driven, customer-centric keyword strategy to attract high-intent customers to Flatiron School’s blog, increasing blog-to-conversion rates by 328% over Flatiron School’s previous SEO strategy.
Collaborated with product and admissions teams to align product page SEO efforts with enrollment goals, resulting in a 25% increase in lead generation and a measurable lift in student applications.
Led Flatiron School’s website redesign, improving CRO and increasing homepage-to-conversion rates by 30%.
Designed and executed A/B testing initiatives to optimize conversion funnels and personalize user journeys, leveraging demographic keyword targeting to drive a 41% down-funnel conversion rate for newly identified audiences.
Collaborated with product, admissions, and engineering teams to integrate AppStick into the Flatiron School enrollment process, automating outreach and reducing manual follow-ups.
Implemented A/B testing on communication cadences and messaging, optimizing engagement and driving a 10% increase in interview scheduling rates, equating to $6M in reclaimed potential revenue.
Managing Editor, SEO
New York, NY | Mar 2017 – Mar 2018
Championed SEO content strategy, scaling traffic from 5 million to 70 million monthly pageviews within 1.5 years by developing in-house SEO tools and optimizing publishing workflows for 1,500 writers.
Spearheaded product development of SEO content-creation tools, enabling writers to efficiently optimize content and produce SEO-oriented content in 33% of the baseline production time
Assistant Managing Editor
New York, NY | Jun 2015 - Mar 2017
Coordinated and scaled user-generated content efforts, implementing a regional content strategy that was Odsyssey’s largest traffic-growth strategy.
Expanded national content production by 50x within one year through strategic team management and resource optimization.
Digital Manager
Rye, NY | Jun 2013 – Jun 2015
Created an SEO-driven content optimization framework to facilitate the magazine’s shift to a digital-first model, introducing innovative formats that boosted audience reach and engagement.
Boosted Westchester Magazine’s organic traffic by 30% in one year through a targeted keyword strategy, elevating content for search visibility and engagement.
Diversified content formats, introducing video series, interactive features, and multimedia storytelling, which increased returning visitor engagement by 14%.
Developed a user engagement framework, integrating polls, quizzes, and interactive content into editorial strategy, leading to a 22% increase in on-site interactions.
Expertise
Advanced Technical SEO
AI Optimization
Algorithm Adaptation
Conversion Rate Optimization
Content Strategy
Data-Driven Decision-Making
Cross-Team Collaboration
E-E-A-T Optimization
Keyword Research & Gap Analysis
Off-Page SEO
Link-Building
On-Page SEO
Performance Analytics
Prompt Engineering
SGE Optimization
Strucutred Data Optimization
Topic Authority Building
Zero Click Optimization
Skills
Ahrefs
Amplitude
Botify
Conductor
Clearscope
Excel
FullStory
Google Analytics 4
Google Ads Keyword Planner
Google Data Studio
Google Search Console
Looker
Microsoft Clarity
Moz
Optimizely
Screaming Frog
Semrush
Tableau
Let’s connect!
Drop me a line at n.gallinelli@gmail.com or message me on LinkedIn to discuss how I can contribute to your team—I’d love to chat.